الإعلام الإصطناعي : تحولات ثورية في المهنة والمحتوى والتأثير

This book reviews the radical transformations that the journalism and media profession has witnessed since the invention of the printing press, through radio, television, and satellite channels, all the way to the digital revolution and artificial intelligence. It explains how technological development has contributed to expanding the spread of media and enhancing its influence, while at the same time imposing successive challenges on it, represented by the necessity of adapting to new means that threatened the survival of traditional means. With the advent of the era of artificial intelligence, the media has entered an unprecedented stage of transformation. Studies indicate broad impacts of this technology on the labor market, and on the way media content is produced, edited, and distributed. While artificial intelligence has provided tremendous opportunities in increasing efficiency, content generation, data analysis, and intelligent personalization, it has raised major concerns related to reliability, falsification of information, privacy, and the possibility of a decline in the human role in media work. The book also presents the differing positions of experts, between those who fear the dominance of artificial intelligence in journalism, and those who are optimistic, seeing it as an integrative tool that increases the quality of work and does not replace the journalist. The book unanimously agrees that the future is moving towards a “hybrid model” that combines machine power and human wisdom, and that media institutions are required to redevelop their staff and work methods. Through six chapters, the book discusses the impact of artificial intelligence on media identity, its practical applications in newsrooms, the transformation of visual media, legal and ethical challenges, the future of journalism jobs, in addition to the opportunities and challenges of Arab media in this era.