السجائر والسوفيت | التدخين في الاتحاد السوفيتي

Backed by color photographs of tobacco advertisements, packaging, and anti-smoking propaganda, “[Cigarettes and Soviets](https://www.cornellpress.cornell.edu/book/9781501785580/cigarettes-and-soviets/#bookTabs=4)”_ provides a comprehensive study of the smoking habit in the Soviet Union.** Tricia Stark examines how the Soviets maintained the first mass-smoking society in world, while at the same time combating this phenomenon. The book is an in-depth study of Soviet tobacco in its social, political, and cultural context, and an exploration of the global experience of the tobacco epidemic. In her book, Stark examines the Soviet Union's aversion to tobacco, then its surrender to market forces; The development of innovative smoking cessation techniques and clinics, and its late entry into global tobacco control work; the apparent lack of cultural incentives in conjunction with widespread use; The spread of smoking without the traditional incentives of capitalist markets. Stark tells the story of Philip Morris' "Mission to Moscow" campaign for the Soviet market, the triumph of the capitalist product par excellence - cigarettes - under the communist regime, and the successes and failures of the world's first national anti-smoking campaign. The interaction between men's habits and health, as opposed to tobacco producers and medical workers, who are mostly women, adds a gender dimension. Smoking developed, continued, and spread in the Soviet Union without mass production, extensive advertising, attractive industrial design, or widespread product dissemination. The Soviets were among the first to condemn tobacco, however, by the end of the 20th century, Russians were more heavy smokers than most countries in the world. Cigarettes and the Soviets challenges prevailing explanations of how tobacco use increased in the past and what leads to its widespread popularity today.