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If you're having trouble bringing your story to life, the problem isn't you. Rather, you are drowning under a mountain of rigid rules, theories, and contradictory advice. In Make Your Story Matter, writing coach and YouTube sensation Abby Emmons shares a refreshing new method that combines brain science with storytelling to help you write a book full of passion, power, and impact. With over half a million writers in her online community, Abby has helped storytellers around the world craft impactful narratives using the Who, What, Why method—a simple yet powerful 3-step framework rooted in psychology. In this way, you will learn to: - break free from rigid writing rules and exploit your brain's natural storytelling instincts. - Turn initial ideas into emotionally moving stories - Create complex and engaging characters that readers engage with and care about. - Draw suspenseful plotlines that engage readers from the first sentence to the last page - Find your unique voice and make it unforgettable - Overcome creative burnout and reclaim the joy of writing