Subscriber.. Why will the subscription model be the future of your company? And what do you do about it?

Subscription companies are growing nine times faster than the S&P 500. Why? Because, unlike product companies, they know their customers well. A satisfied subscriber base is the foundation of economic success. From transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razors and cosmetics (Dollar Shave Club, Birchbox), today's consumers prefer the benefits of access over the hassle of maintenance. Likewise, companies are demanding easier and more sustainable solutions, replacing server rooms with cloud storage solutions like Box. In short, the world is shifting from products to services. But how do you turn customers into subscribers? As CEO of the world's largest subscription management platform, Tian Tzu has helped hundreds of companies move from relying on one-to-one sales to building customer-focused businesses based on recurring revenue. His basic message in Subscription is simple: Whether you're ready or not, excited or afraid, you have to adapt to the subscription economy, or you'll get left behind. Tzu shows how to use subscriptions to build profitable, lasting relationships with your customers. This may require reinventing large parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: Adobe went from selling enterprise software licenses to offering cloud solutions for a fixed monthly fee, quadrupling its value. Fender has evolved from selling individual guitars to creating lifelong musicians by teaching beginners to play, and keeping them inspired. * Caterpillar uses subscriptions to help solve problems - it's not about how many tractors you can rent, it's about how much dirt you need to move. In Subscribe, you'll learn how these companies made this transformation, and how you can turn your product into a valuable service through a practical, systematic framework. Find out how you can prepare and thrive now, rather than playing catch-up later.