تحسين بيانات المبيعات والتسويق

Learn how to clean, organize, and understand your data, so your marketing and sales efforts work smarter, not harder. _"Optimizing Sales and Marketing Data"_ is a clear, easy-to-use guide for early-career professionals who want to build their confidence in working with data and learn the basics of solving common data problems. If you're new to sales or marketing and need simple steps to clean data, segment customers, and improve your results, this book guides you step-by-step on how to do just that. Written by data expert Susan Walsh, the book breaks down data management into practical, easy-to-implement tasks that you can implement immediately. Using real-life examples and simple explanations, the book helps you understand the importance of clean data, and how it can improve targeting, reduce wasteful spending, and make your marketing campaigns more effective. You'll learn how to: Understand the basics of data quality and spot issues quickly Clean and organize your data using simple, repeatable steps Build clear taxonomy to confidently segment customers Apply easy data governance tips to keep your data accurate over time Use real-life examples to see how better data leads to better results. With step-by-step guides and practical tools, this book gives you the essentials to handle data with confidence and achieve better results in your daily work. _Topics include:_** _Data basics, data cleaning, customer segmentation, data skills for beginners, marketing basics, practical guides._