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Jeff Bezos realized the potential of e-commerce, and he knew he had to build his business online before every other entrepreneur figured it out. Bezos only had one condition when he and his wife were looking for a house to rent in Seattle: a garage. Many of the entrepreneurs Bezos admired started their businesses out of garages, including Steve Jobs, who founded Apple with his friend Steve Wozniak in his parents' garage. Perhaps it was a sign of what was to come when Amazon's computers and other equipment exhausted all of the garage's available electrical power within months. Bezos joked that electricity is the reason companies are having to move out of garages. "It's not that they're running out of space, it's that they're running out of electricity," he added. Amazon Reviews One of the first features added to Amazon.com was the ability to add reviews, which was programmed by Shel Cavan over a weekend in June 1995. Although Cavan and other Amazon employees wrote the first book reviews, others soon joined in, or added a touch of humor. Shoppers left creative reviews for everything from Bic pens to gummy bears. One long and descriptive review of sugar-free gummy bears ended with this statement: “Not only did they cause me to fail my final exam, but the suffering I went through is something I would not wish on anyone, not even my worst enemy.” They headed west. That was the only guidance Jeff Bezos and his wife MacKenzie gave to the movers packing their Manhattan apartment in the summer of 1994. Bezos promised to contact them the next day to inform them of the specific destination. At age 30, Bezos had just quit his job as a rising star at a New York investment firm. He had a vision to create an electronic library.