Build that damn thing.. How do you start a successful business if you're not a rich white man

"Build Your Own" is a tried-and-true guide for every entrepreneur that traditional institutions have overlooked. Finney, a startup investor and advocate, explains how to build a business from scratch, from creating a business plan, to finding investors, to building a team, to developing the product. Finney empowers entrepreneurs to leverage their unique networks and resources; provides readers with responses to investors who say, “Great pitch, but I don't work with black women”; and inspires them to overcome Demotivators while maintaining their self-confidence. Don't wait for the system to let you in—break in the door and build your own business. To all the builders striving to build their businesses in a world that ignores and underestimates them: This is the essential guide to knowing, breaking, rewriting, and building your rules of entrepreneurship in a world of startups and investing designed for and by the "worthy."