Purpose, responsibility, and resonance...the brand as a cultural force
الغاية والمسؤولية والصدى.. العلامة التجارية كقوة ثقافية
Translated
The most powerful brands don’t just capture attention—they ignite change. Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.
Bibliographic Data
| Publisher | columbia-university-press-logo-237pxWebsite |
|---|---|
| Publisher Address | Columbia University Press |
| Country | USA |
| Primary Category | Economy and Development |
| Also In | |
| Published | 2026 |
| Language | Arabic (AR) |
| Pages | 344 pages |
| Edition | First edition |
| Dimensions | 14.53 x 2.34 x 21.67 cm |
| ISBN | 9780231217057 |
| Translation | Translated |
