Raising Brows My Story of Building a Billion-Dollar Beauty Empire

Arouse astonishment From the founder of Anastasia Beverly Hills—an immigrant who built a global cosmetics brand from scratch—an inspiring memoir about believing in oneself and pursuing what brings happiness. Anastasia Soare, a makeup artist and single mother with no connections, risked her life by escaping Communist Romania to come to America. Lifting Eyebrows tells the fascinating story of how I built a billion-dollar beauty brand, and how I went from watching the Oprah TV show to learn English, to shaping Oprah's eyebrows on the same show years later. Anastasia revolutionized the beauty industry by applying her art college training to the “golden ratio” of beauty to the brows. By helping women find harmony with their faces, Anastasia put brows on the map. She has pioneered new makeup products and built an illustrious roster of clients including Michelle Obama, Jennifer Lopez, Kim Kardashian, and Hailey Bieber. But beneath the glamorous façade, Anastasia's path has not been easy. In this moving memoir, she chronicles her extraordinary journey, as she tests her Romanian values ​​of hard work, perseverance and optimism in Los Angeles, ignoring the landlords and bank managers who mocked her when she tried to open an eyebrow salon. Anastasia's story is a powerful reminder that you can achieve anything you set your mind to as long as you are passionate and determined. As she says, “The love and effort we put into our endeavors and relationships is what determines our true success.”