بلاغة الكود

In the face of the complexities of the twenty-first century...what did the pandemic reveal about creativity? This book delves into the complex relationship between technology and creativity in a time of global risk. Drawing on Ulrich Beck's theory of “risk society,” the author argues that pandemics are an “encrypted code” that exposes the fragility of systems and pushes us toward a “coercive universality.” The book proposes new critical concepts for the Arab scene, most notably “viral modernity,” and calls for redefining heroism to become “thrown on the side of the road.” It also explores "hackerspace arts" where human intelligence interacts with artificial art, and provides the latest analysis of the phenomenon of the "death of the critic" in the face of the power of influencers. An intellectual journey that concludes with an analysis of the “Chronology of the Creator” and a fundamental question: Can we create a creator in the age of algorithms? The Rhetoric of Code: New intellectual tools for seeing radical transformations in Arab and global creativity.