ديزني لاند وصعود الأتمتة: كيف خلقت التكنولوجيا أسعد مكان على وجه الأرض

When Disneyland opened to the public in 1955, it unveiled the hidden world of factory automation with its stunning new attractions. In this engaging book, Roland Betancourt tells the story of how Disney's creative engineers and designers transformed post-war assembly line technology into a unique entertainment experience the likes of which the world had never seen before. "Disneyland and the Rise of Automation" traces the origins and development of these technological innovations during the theme park's first three decades of operation, exploring how engineers reimagined industrial and military manufacturing systems and machines. For example, magnetic tape that was used to test ballistic missiles was repurposed to move talking parrots in the enchanted tiki room. Programmable logic controllers, widely used on automobile assembly lines, have also brought life to amazing rides such as the Matterhorn and Space Mountain. Betancourt shows how these and other attractions helped dispel fears about automation and job loss in 1950s America. In the course of his talk, the author presents a presentation of Disneyland's wonderful creations within a broader history of technologies that increasingly organize and shape the world around us, from Ford factories to artificial intelligence. Disneyland and the Rise of Automation is an essential reference for anyone interested in engineering, corporate history, or popular culture, as it invites us to think about how technology and the logic of automation are integrated into our lives through entertainment.