ما هو الدور الحقيقي للفيفا؟

> "FIFA are world-class at making money, but then what? If anyone can answer that question, it's Alan Tomlinson." \- Brian Oliver, former sports editor of The Observer A comprehensive look at football's powerful and controversial governing body. Football is the most popular sport in the world, and a global phenomenon in every sense of the word. As a result, it attracts huge sums of money from advertisers, sponsors and broadcasters, most of which goes to FIFA, the international body responsible for governing the game. So, given its checkered history, the question of FIFA's role is crucial to the future of the game. By examining the organisation's successes such as the explosion in interest in women's football, alongside its failures and ongoing crises of corruption and ethics, Alan Tomlinson asks: What will it take for FIFA to fulfill its own mission of integrity, fair play and accessibility? "A timely and compelling exploration of the most influential governing bodies in world football. Professor Alan Tomlinson uses his unique experience and investigative prowess to provide a nuanced, balanced and insightful analysis that exposes FIFA's political dynamics, its commercial strategies and the continuing challenges of corruption and ethics. This book raises fundamental questions about integrity, fair play and accessibility, making it essential reading for anyone concerned about the future of football." Louise Mansfield, Brunel University London