السياحة والضيافة المتجددة.. بناء صناعة سفر مرنة وإيجابية ذات تأثير

Achieve measurable sustainability and long-term value by driving regenerative tourism. Regenerative Tourism and Hospitality_ by Amanda is a strategic guide for senior leaders in the travel, tourism and hospitality industries who want to align profitability with purpose and deliver tangible results for business, society and the environment. The book combines real-life examples and global best practices, and provides the frameworks, steps, and tools necessary to design renewable strategies that enhance the institutional performance and resilience of tourist destinations. Aimed at senior travel and hospitality industry professionals, including destination managers, COOs and CEOs, the book covers the financial, operational and governance tools that make a real impact in the five critical areas of transformation: measurement, decarbonisation, renewal, collaboration and finance. You'll learn how to: Apply proven frameworks to achieve sustainable business transformation and rewarding ROI Integrate sustainability indicators into strategy, reporting and governance Build partnerships that leverage local impact and global collaboration Invest in informed decision-making to achieve carbon neutrality and stakeholder goals Drive change that enhances brand value, resilience and impact in the sector. Sustainable Tourism and Hospitality_ provides real-world examples and expert insights, equipping leaders with the skills to make informed strategic decisions that balance growth with responsibility, delivering tangible results for the environment, local communities, and profitability. _Topics include:_ _Sustainable strategy, ESG leadership, sustainable growth, governance, impact investing, and data-driven decision making._