الدليل العملي للتحول الرقمي .. استخدم التكنولوجيا لتحسين أعمالك

Achieve a successful digital transformation with a clear strategy, practical tools, and confident decisions. [_The Practical Guide to Digital Transformation_]( ) is a practical roadmap for managers, team leaders, and mid-level executives seeking to improve performance, modernize processes, and drive innovation through technology. Written by technology expert Antonio Weiss, this guide simplifies the complexities of digital transformation into 19 practical steps that are repeatable and immediately applicable. Designed specifically for professionals responsible for translating strategy into reality, this guide shows how to build a healthy corporate culture, manage change effectively, develop team skills, and know the best time to attract new talent. This second edition also adds essential guidance on artificial intelligence, quantum computing, sustainability, and the ethical use of technology, helping you keep up with the latest trends with confidence. You will learn how to: Build a focused digital strategy that aligns with business goals Create a culture that supports innovation, agility, and continuous improvement Effectively manage change across teams, functions, and stakeholders Identify skills gaps, develop talent, and select the right external expertise. With real-world examples in each chapter and clear steps to apply each principle, _The Practical Guide to Digital Transformation_ helps mid-level and senior-level professionals achieve tangible improvements, avoid common mistakes, and lead digital initiatives that achieve measurable results. _Topics include:_ _Digital transformation, digital strategy, innovation strategy, change management, artificial intelligence and emerging technologies, organizational culture, and skills development._