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A shocking 90% of startups fail. Many of these failures can be avoided, but you need to understand what causes them and how to avoid them, whether you are an entrepreneur or an investor. From technology to market, from leadership to financing, there are many reasons why your startup fails. An expert on both sides of the investing table, Bernie Bulkin walks you through the six main reasons startups fail, and how to avoid them. Instead of accepting failure as inevitable, this book breaks down the main reasons startups fail and how to overcome them. Whether you are a founder or an investor, if you are going to invest time, money and effort into ensuring the success of a company, you need to be fully aware of the challenges. Bernie offers a practical approach stemming from the experience of a seasoned venture capitalist. Leadership at all levels makes a difference. Using real-life examples and applying behavioral economics to entrepreneurial decision-making, Why Startups Fail highlights what founders often lack, shares the who, how and why of startups succeed and avoids the traps that get in the way of commercial success.