نهاية العالم في الإعلام والأدب واللغويات حكايات اليأس والأمل

The book “[Apocalypse in Media, Literature and Linguistics: Narratives of Despair and Hope](https://www.bloomsbury.com/us/apocalypse-in-media-literature-and-linguistics-9798216380252/)”_argues that apocalypse stories are not merely literary genres or headlines, but cultural technologies that shape environmental crises and guide public response. The book shows how language and narrative shape Metaphors, frameworks, and plot lines - environmental identity, moral urgency, and public policy choices in various fields of literature, film, journalism, and community activism. The contributors trace how cautionary frames can arouse attention while also leading to paralysis or denial, and how hopeful, justice-oriented discourse can stimulate stewardship and collective action. Case studies range from McCarthy's The Road and Atwood's climate novels, to Swahili media in Kenya, Brazilian news discourse, the cinematic reception of The Day After, the politics of death in the Niger Delta, and the critique of anti-apocalyptic techno-optimism. Taken together, the book's chapters make a clear claim: that disaster narratives have a political role, distributing fear, responsibility, and hope. The book provides practical analytical tools - drawn from ecolinguistics, critical discourse analysis, cultural studies, and media analysis - to diagnose destructive frameworks and design alternatives that enrich without surrendering to fate. It is a valuable reference for scholars, educators, journalists, and activists seeking language that motivates audiences to move from fear to meaningful, sustained, justice-based action.