التحول إلى الذكاء الاصطناعي ورسم ملامح آفاق جديدة

This engaging guide aims to simplify the concept of artificial intelligence in the business world, without the need for advanced degrees in mathematics or robotics. The guide covers everything from traditional AI to the exciting world of generative AI, clearly distinguishing between what's really useful and what's just hype, and showing how to leverage AI to address real-world business challenges. The first half of the book provides an essential guide for companies wanting to understand the potential of AI. It simplifies technical jargon, explains what AI can achieve, and shows how organizations are already using it to save time, boost efficiency, and achieve competitive advantage. The second half introduces the concept of “native AI” – a future in which AI is seamlessly integrated into business processes and everyday life. This transformation opens promising horizons, including new markets and innovative ways of working. It also raises fundamental questions, such as: What happens when artificial intelligence falters? The book carefully balances optimism and caution, offering insights that stimulate deep thought. Whether you're leading a team, launching a startup, or preparing for a career in technology, this book provides readers with the tools to make informed decisions about artificial intelligence. It is an essential reference for executives, entrepreneurs, and graduate students alike, offering practical insights beyond the jargon.