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' With his trademark biting sarcastic style, Smith not only reveals what these high-quality companies really look like and where they are located (plus how to spot fake ones), but also: Why you should avoid companies that misuse the English language How stock buybacks can destroy value How to spot good companies and why you should invest in them What investors can learn from the Tour de France Why are leveraged ETFs riskier than most people realize? Why should you avoid investing in bank stocks? His ten golden rules of investing and much more. Powered by the analytical rigor for which he became famous in his classic book Accounting for Growth, this book is a fun and interesting journey through some of the most important topics in the world of investing, as well as a treasure trove of practical ideas on how to invest your money effectively. No investor's library is complete without it.