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Media Essentials is a concise and affordable reference for the mass communications course, providing a flexible, informative and relevant explanation of what media is, how it works, and its impact on today's most talked-about topics. From the #MeToo movement to online streaming, to social media and politics, students learn how a wide range of recent developments have influenced the mass media landscape, and how past innovations and changes have shaped our current media world. Media Essentials is available with LaunchPad, an advanced online platform designed to help students fully engage with course content and the world of mass media. From the award-winning LearningCurve adaptive testing system, which helps students learn and understand concepts, to engaging features like an interactive eBook and a variety of entertaining and thought-provoking videos, LaunchPad connects and interests students to the information they need to succeed in school.