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New technologies provide companies, politicians, and others with unprecedented opportunities to manipulate us. Sometimes we are given the illusion of power - of freedom - through our choices, but the game is pre-set, pushing us in specific directions that diminish our wealth, deteriorate our health, and weaken our democracy. In Manipulation, Cass Sunstein, pioneer of mentoring theory and New York Times bestselling author, offers a new definition of manipulation in the digital age, explains why it's wrong, and shows what we can do about it. Sunstein reveals how manipulation undermines personal freedom and autonomy, simultaneously threatening our well-being; Explains the difference between manipulation and unopposed forms of influence, including “directives”; It also highlights online manipulation, manipulation by artificial intelligence, algorithms and generative artificial intelligence, as well as the risks posed by deepfakes, social media and “patterns”, which can trick people into giving up their time and money. Drawing on decades of groundbreaking research in the behavioral sciences, this landmark book identifies steps we can take to confront fraud in our daily lives and offers guidance to protect consumers, investors, and workers. Provides a definition of what manipulation is and why manipulation is bad Explains how manipulation limits freedom and what we should do to reduce it Explains how governments, businesses, and ordinary individuals should combat manipulation.