ثورة العلاقات العامة العالمية

##### How do thought leaders succeed in the changing world of public relations? * Public relations is present everywhere. Today more than ever, social media management is a delicate and dynamic field that requires high professional experience and skill. What was effective ten or even five years ago is no longer so. In The Global PR Revolution, public relations expert Maxime Béhar shows readers how to master modern methods, create content that meets clients' needs, and keep up with rapid developments. Powered by insights from more than seventy PR leaders around the world, this reference guide includes topics such as: - The New Rules of Social Media - How to Speak the Language of PR - Modern PR Skills and Tools - How to Measure Impact - The Impact of Complete Transparency on Business - International Perspectives on Media - The Future of the Industry Behar's knowledge, experience, and simple writing style will capture readers' attention, as they sharpen their understanding of PR. By the end of the book, they will have come a long way toward becoming experts in this field.