كل عطاء له أثر: كيف يصنع شغفك التغيير في العالم

Philanthropy is booming in America. Despite the continuing repercussions of the economic recession, Americans continue to give generously of their time, talent and money, with donations exceeding $335 billion in 2013, an increase of 4.4% from 2011. What's more, the bulk of these charitable donations - 72% - did not come from large foundations or companies, but from individuals making small donations. For those with a passion for a cause and a generous spirit, it is crucial to use their giving optimally to achieve maximum impact. In her first book, Every Giving Counts, Carrie Morgridge shares inspiring stories of impactful giving, showing readers how to turn the act of giving into a tool for positive change. Drawing on 15 years of experience supporting causes that align with her passions through donations, Morgridge shows how smart strategy, high expectations, a broad network, and direct personal engagement ensure that one's giving accumulates over time to achieve the greatest possible impact. “Every person and every giving has a significant impact,” Morgridge writes. “Whoever you are, whatever you have, your giving matters. Even the smallest donation, no matter how insignificant it may seem, can change a life. The good news is that giving changes two lives: the life of the recipient and the life of the giver.” In her position as vice president of the Morgridge Family Foundation, Morgridge has learned what works and what doesn't in giving. She stresses that to ensure real and lasting change, giving must be more than just a financial grant. The giver must evaluate the suitability of the program, collaborate closely with key leaders in developing the strategy, develop a plan to ensure the sustainability of the project, and ensure that their giving is invested to achieve greater community impact. By sharing real-life stories of how this practical approach to giving has changed people's lives — including her own — Morgridge inspires others to believe in their ability to make a difference in their community, no matter how much they give.