الاقتصاد السلوكي التطبيقي: النظرية والمنهج والتطبيق في اتخاذ القرارات

This book is a comprehensive, easy-to-understand guide to understanding how human behavior influences economic decision-making, and how this knowledge can be applied for the greater good. Written in a clear and purposeful style, the book explores the foundations and practical tools of behavioral economics, highlighting its transformative power across sectors and contexts. Developed by consultants, academics and specialists from across practice areas, companies and universities, this book offers a unique combination of theoretical rigor and a deep understanding of reality. It invites readers to explore how actual decisions often differ from assumptions of absolute rationality and are instead shaped by biases, heuristics, emotions, and context. The book highlights why we overspend on credit cards, underestimate the value of long-term rewards, or fall victim to fraud through “deceptive tactics.” The Applied Behavioral Economics book consists of four parts, the first of which deals with the intellectual development and emerging digital challenges in this field. It then presents the main methodologies used by Options Designers in experimental and applied settings. A main section is devoted to presenting rich case studies in various fields such as finance, health, sustainability, education, and public policies. Finally, the book explores how to measure the impact of behavioral interventions using data-driven methods. Through real-life examples, ethical reflections, and practical tools such as indirect guidance, this book equips students, practitioners, and policy makers with the skills to design interventions that promote well-being without restricting freedoms. In the age of digital transformation and artificial intelligence, this book is a call to action and a roadmap for using economics to serve society more effectively.