Meat

What if we could provide humanity with the meat it craves, but with a different production method? Plant-based and cultured meats are just as delicious as the meat you love, but cheaper and healthier. **_Meat_** presents a vision of the coming agricultural revolution, one that is optimistic, achievable, and delicious. Bruce Friedrich, founder and president of the Good Food Institute, offers a hopeful, meticulously researched exploration of how science, policy, and industry can work together to meet the growing global demand for meat, while building a healthier, more sustainable world. Man's love for meat seems to be ingrained in him. The world consumes more than 550 million metric tons of meat and seafood annually. This number has been increasing for decades, and is expected to continue rising until at least 2050. What if we could provide humanity with the meat it craves, but with a different production method? Plant-based and cultured meats are just as delicious as the meat you love, but cheaper and healthier. Do you think this is impossible? With examples ranging from the (non-horse-drawn) automobile to the smartphone in your pocket, _Meat__ reminds readers that scientific innovations often move from doubt or opposition to inevitability and diffusion, much faster than most people expect. Friedrich explores a future in which meat is both a pleasure and a force for good: - Humanity's 12,000-year-old practice of raising animals for meat, and why we need to find a better way. -The science and scientists behind the effort to produce plant-based and cultured meat that is indistinguishable from traditional animal meat, but less expensive, more nutritious and safer. - How plant-based and cultured meat can preserve forests and biodiversity, mitigate climate change and ocean pollution, and reduce antimicrobial resistance and the risk of pandemics. - The economic and food security benefits of more efficient meat production, which include trillions of dollars in economic output annually, tens of millions of good jobs, and the potential to revitalize the agricultural economy. _Meat_offers a vision of the coming agricultural revolution that is optimistic, achievable, and delicious.