Event Planning and Management

The book “[Event Planning and Management](https://www.koganpage.com/marketing-communications/event-planning-and-management-9781398623811)” _By_ written by Ruth Dawson, Bernadette Albert, and Dan Lomax, is an essential reference for planning, managing and staging successful events in a dynamic industry. It is a comprehensive guide designed for undergraduate and graduate students in the disciplines of event management, event planning, and public relations, as well as new practitioners ready to organize professional events. In its fully updated fourth edition, the book provides clear, step-by-step guidance that aligns with core learning outcomes in the event operations, marketing, and strategic management modules. Through a structured exploration of the event life cycle, this book shows how to research, design, and plan events that meet audience and stakeholder goals. Students will learn how to choose event venues, manage budgets, develop promotional strategies, and handle on-site implementation and evaluation. The Fourth Edition offers new content on contemporary issues, including health and safety regulations, contracts and legal compliance, and sustainable event practices that take into account today's ethical and environmental priorities. Learning is supported throughout by: \- “Event Hacks” that provide expert insights from experienced event managers \- Practical checklists for planning, managing and evaluating events \- Editable templates drawn from real-world professional practice \- Critical reflective questions to promote analytical and strategic thinking Whether you are preparing for a degree in event management or building a career in the field, Event Planning and Management equips students and practitioners with the confidence, tools and practical knowledge to design and deliver events from concept to Implementation.