كيف يهدم الشعبويون جدران الحماية؟!

The Alternative for Germany (AfD) is Germany's first digital advocacy party. Over the years, the party has built a complex media system. He long ago demolished the walls of his closed media bubble to consolidate his presence in the mainstream of society. His goal: cultural hegemony and political power. Communications expert Johannes Helge analyzes and explains the far-right party's "Propaganda 4.0". It shows how the party relies not only on digital means, but also on direct communication with people at the local level, and what democratic forces can do about it. “The book delves into the details of everyday reality, revealing the strategy of the Alternative for Germany (AfD) party with precision and clarity,” says Winfried Kretschmann.