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Capitalism has always been focused on making profits, believing that positive influence should be left to nonprofits and governments. But in the current decade, positive impact and exceptional returns have become inseparable. This new reality requires a new set of principles - _transformation principles_ - to guide the decision-making process of investors, entrepreneurs, and everyone seeking to develop their careers. General Catalyst CEO Hemanth Tanuja has developed these principles throughout his life, and they have helped General Catalyst - $30 billion in assets - finance, found and nurture some of the most exciting companies of the past two decades, while making a strong positive impact on society. In his book “Principles of Transformation”, Tanja details the nine principles behind his company’s tremendous success in investment and sector transformation. These principles will help readers: - Understand the critical importance of a company's ethos. - Overcoming the inevitable twists and turns when building a new future for ourselves. - Ignore unimportant trends and focus on what really matters to achieve lasting success. - Contribute to building companies that solve society's most difficult problems, making capitalism a force for good. - Make the best of them, confident that leading with curiosity and generosity leads to exceptional success.