The art of persuasion

Communication in a Changing World: Historical Secrets of Contemporary Success! In the flood of information accelerated by digitization, workplace workers face a paradoxical dilemma: our focus is noticeably diminishing, while the number of meetings, emails and presentations is increasing at an exponential rate. How can one find a niche in this tense world? In his book, Victor Baumgartner reveals seven effective tools, accompanied by historical examples from Napoleon Bonaparte to Mahatma Gandhi, the seven best methods he has developed and tested in countless communication training courses. These practical and inspiring methods are illustrated with captivating historical examples that make theories of effective communication tangible. With the support of expert narrator Alexander Behr, the book highlights historical junctures and critical situations at which inspiring leaders made unexpected decisions, avoided risks, and achieved ambitious goals. These stories offer amazing insights and poignant communication styles that are still relevant today. Discover how to thrive in today's work environment with a book that blends theory and practice in a unique style, and enriches your reading experience with unforgettable examples.