التسويق الحديث الترويج الذاتي، والتقنين، وإعادة القراءة

Genres of literary expression are rarely viewed or read as commodities within a market system; We tend to consider our literature to be “pure,” untainted by any interaction with the commercial world. Critical studies of modernity are often theorized in terms of a separation between the project itself and the broader market, that is, the world of consumption. Marketing Modernities questions this strange separation and examines the material, intellectual, and ideological practices that constitute the concept of “marketing.” The Marketing of Modernities is concerned with the Anglo-American modernists and their potential readers in the general public and academia. By examining the promotional methods used by publishing houses, the editorial offices of literary magazines, and in the minds of contemporary writers, the essays highlight little-known connections between writers such as Ezra Pound, T. S. Eliot, James Joyce, Virginia Woolf, and Langston Hughes, and the commercial market in which they engaged. Controversial themes in the book include the strategies modernists and their publishers used to market their works, to present themselves as artists or celebrities, and to bridge the gap between the avant-garde elite and the common reader. Other essays also explore the difficulties faced by women writers, African American writers, and gay and lesbian writers in gaining literary acceptance and commercial representation while maintaining the gendered, racialized, and sexual aspects of their lives.